Newz + FunnieZ + 2 Things Every Agency Should Know Before Launching Affiliate Services

Vol. 121 In the cut with my twin we be vibin 🙌🏻

“It’s October 3rd.”  Except it’s not, because I didn’t finish writing this 3 days ago, so now it’s October 6th. Super glad I went for that reference. It’s been A WEEK and it’s still weeking, so forward we go. 

One of the recurring questions I see in AZAs is about how to integrate affiliate offerings as an agency. As you may know, I offer consulting services for agencies, both to help as a service provider (affiliate setup and management for clients on behalf of the agency), and also as a professional trainer, teaching agency teams how to sell affiliate services and do everything I do on their own.   

Today I’m breaking down a few of the things I’ve learned over the years when it comes to launching affiliate marketing services at an agency. The post is for paid subscribers, as usual. But also as usual, if you’re interested in this, you’ll love the rest of the archive, which is opened up with your subscription! I’ve posted everything from influencer templates to pitching tips and tricks to sales funnel tactics and so many topics in between. Subscriptions keep this content alive, so if you like it (or you know, ✨ like me ✨) please consider subscribing. 

As most normal people have thought about Taylor Swift this week: OK I think that’s enough. Let’s gooooo. 

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NewZ

• In totally normal news nobody should worry about, Meta launched realistic AI chatbots for some celebrities and influencers. Meta CEO Mark Zuckerberg said “This is about entertainment and about helping you do things to connect with the people around you.” 

• Snapchat+ has added over 1 million users since June, adding to its 750 million monthly users. Of those, 5 million pay $3.99/month for the platform’s premium offering. Tipping influencers is coming. I can smell the “just a few questions for you” from here. 

• Meanwhile, Spotify is plotting piloting Voice Translation for podcasts. The AI-powered feature translates podcasts into additional languages — but it’s all in the original podcaster’s voice. So between this and Meta, we’re well on our way to giving the machines all the power they need to be us. Brilliant. 

• Hey kids, ya ready…To feel old and young all at once? Nickelodeon picked up a 15th season of SpongeBob SquarePants. 

• The annual iHeartRadio Jingle Ball Tour moves from The CW to ABC, with feature performances by Olivia Rodrigo, Usher, Nicki Minaj, SZA, Niall Horan, OneRepublic, AJR, Sabrina Carpenter, Miguel, Jelly Roll, Big Time Rush, NCT DREAM, Flo Rida and more. Proud to say I definitely know about 25% of that list of performers. Life. It comes at you fast. Jingle Ball airs December 21 at 8p. 

• ABC’s The Golden Bachelor drew 4.36 million viewers with the best premiere for any series in the franchise since The Bachelor in 2021. We haven’t done this since the last time we did this is really a choice for a headline, eh? 

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FunnieZ

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ABZs: Launching Affiliate Marketing as an Agency 

For PR and marketing agencies, launching affiliate marketing is a logical step toward growth. Of course, every agency has its own set of stakeholders, circumstances, and challenges. (Which is why it is good to consider hiring a professional like yours truly to teach you everything you don’t know you don’t know… more on that below!) 

But there are some things that ring true everywhere. Here are 2 critical things I’ve learned along the way about adding affiliate marketing as a service that can make a tremendous difference.