Hellloooo my fabulous friendZ! September is somehow over and good news is on the horizon. The writers’ strike has ended, funnieZ are back, and I’ve got some tips, tricks and templates for you to finish out the end of your week. Today’s substack includes a fresh-pressed new paid post about influencer marketing — and it features a 12-week timeline template! If you’re looking to add an influencer service to your PR offerings, this issue is def for you.
I’ve already done too much talking. Let’s get into it!
NewZ
Taylor Swift and Travis Kelce are the romantic item du jour. The starlet caused quite a stir after attending the NFL player’s game this past weekend.
Rupert Murdoch steps down from Fox and his son Lachlan will take over. It’s giving Kendall Roy.
Kim Zolciak says she doesn’t need a divorce anymore because she and Kroy are having lots of sex. Presumably with each other.
Back to work, bitches. The writer’s strike officially ended just after midnight Wednesday, thanks to a new three-year deal the Writers Guild of America struck with major Hollywood studios.
Ruff news for the President. Biden’s German Shepherd Commander bit a Secret Service agent this week, in what is apparently the canine’s 11th (!!!) such incident. This is a problem that would be swiftly solved by a lady named Barbara who sits on a Florida HOA.
An Irish university is offering a degree for influencers. Students can now earn a Bachelor of Arts in Content Creation and Social Media from Southeast Technical University in Carlow.
The Republican presidential debate was last night. It was a bit messy and chaotic and not in an endearing and relatable Alix Earle way. Donald Trump skipped it and the other candidates whined and talked over each other as moderators lost control. As always, the real winners were those who didn’t watch it.
FunnieZ
A Template for a 12-week Influencer Campaign Plan
Influencer marketing is a substantial element of the promotional mix. It helps brands connect with their audiences in a more authentic and engaging way.
I’m constantly asked how to get started with influencers and I thought I’d put together a quick-start guide of sorts with the view from 50,000 feet. So here it is! Learn how to operate in the world of influencer marketing, and what you should be thinking about from discovery to execution — complete with a sample 12-week campaign timeline. It’s only for paid subscribers, so if you’ve not yet joined, jump on it today! It’s a great issue to bookmark and use to build your own strategies. This is - of course - a chapter within my course. There, we’ll get into more detail and hand-holding, but I thought it would be a great big help to offer up this very detailed outline of how-to. Hope you agree!
As always, thanks for being here and helping me build this community.