Happy Monday, friendZ! This weekend came. It saw. It conquered. But, as it tends to do, Monday showed up again this morning, and ZlataPR is back open for biZness. More writing and consults going down, and then here on Substack, I’ve got ABZs coming your way later in the week. I’ve also been getting scores of new pitches for my latest assignments — THANK YOU! — and it’s inspiring me to put together a new Pitch Bitch, so look for that soon too. We’ve got JobZ and NewZ plus some laughs in the FunnieZ for today’s roundup.

Thanks for being here. And if nobody’s told you lately, thanks for being you!

In t-minus 3, 2, 1…

Pitch Bitch

New post coming to the Pitch Bitch soon! As a reminder, this new-ish feature is included for paid subscribers, and it’s all about providing some pointers on developing the best pitch possible with real live examples from my inbox. So many products/services/brands deserve great coverage and placement, and sadly they fall to the back of the pack because they’re not functional. If you have a big client you’re about to start pitching or just want some thoughts from someone who’s pitched media and is media, I have a unique perspective and I’d love to lend it your way.

Not a paid subscriber? It’s 2023. Let’s make that happen!

Subscribe now

JobZ

Looking to Hire

Segal Communications is looking to hire two new team members to work on a variety of interesting lifestyle clients. See the listings here.

Looking for Work

Kylie Kaufman: I am a freelancer with 9+ years experience pitching. I regularly work with The Today Show, GMA, Fox, NBC News, Buzzfeed, Forbes, Southern Living, People and more. I have a few open spots for 2023 if you (or your agency) need any pitching assistance. Please email kylie@lottelopepr.com and I can pass along my rates. Please note that I work on a monthly retainer basis. Some of my recent hits can be found here.

GroupZ

NewZ

Last night was the 28th annual Critics Choice Awards, which are ranked 11th in the power rankings of award shows and affectionately called the Golden Globes wannabe by this L.A. Times article. Everything Everywhere All at Once won Best Picture, Brendan Fraser won Best Actor for The Whale, Cate Blanchett took Best Actress for Tár, and Guillermo del Toro’s Pinocchio won Best Animated Feature.
No, that’s not alien spacecraft your Florida friends are posting all over social media. It was SpaceX’s Falcon Heavy shuttle, which took to the skies last night in a successful launch. Thanks for sharing from Boca, Kathleen. Your holiday-light bedazzled palms and red tile roof really brought the sky to life.
In a new segment I’m titling “Did We Need a Study for This?” we have learned Gen Z spends more time enjoying content on other devices than they do watching TV. In Hub’s annual Video Redefined study, researchers learned that users ages 13 to 24 dedicate just 8% of their screen time to traditional cable TV.
Chrissy Teigen and John Legend welcomed their third child to the world on Friday. They’ve not yet shared Baby’s name, but with my luck, they will within an hour publishing this newsletter.
In news I’m obsessed with but I fully don’t understand why: Pete Davidson has a new girl.