Hero Status: ABZs Are Back (so are FunnieZ!)
Vol. 62 Just for You
Happy Friday the 13th!
January rolls on and the first paid post of 2023 is here! Today’s Affiliate ABZs is all about how to use affiliate marketing to make yourself indispensable in PR. I’ve got 4 key tips focused on becoming what I call the Hero Status Publicist. As mentioned earlier this week, I’m in content planning mode right now, and this year I’d love to dedicate some more time answering your questions, so please, keep them coming! My comments are always open. I also know sometimes it’s easier to start a private convo, in which case, you’re always welcome to email me too.
I think that’s enough preamble for a Friday! As Gwen Stefani’s publicist said this week, here we go again.
Make 2023 the Year You Go Paid
Thank you to my long-time subscribers, new subscribers, paid and free. I work hard to deliver meaningful content that can inform and educate readerZ through this newZletter, and supporting membership makes it possible. So, if you’re enjoying reading it, please consider becoming a supporter! It’s a tax write off, babe!
The 2023 sale is still on for a few more days, so if you’ve not yet subscribed, now is an excellent time.
Rick Leventhal, former Fox News correspondent and perhaps more famously known as the husband of Kelly Dodd of Real Housewives fame, has gone home following a car accident earlier this week. Among his injuries: a broken rib, fractured foot, and “wounded pride.”
Let’s all breathe a deep sigh of relief. Wheel of Fortune and Jeopardy! aren’t going anywhere. Disney has committed to renewing the two most-watched game shows in syndication through the 2027-2028 season. I don’t think I’m alone when I say we’re not ready for a world without them.
The Jennifer Hudson Show has been greenlit for season 2 and will return to Fox this fall. Season 1 was the smash hit I’d never heard of, apparently.
In sad news, Lisa Marie Presley has passed away.
She’s a rich girl and a Japanese girl. Who knew? Despite having Italian-American parents, in an interview with Allure, Gwen Stefani reportedly told a writer multiple times that she’s Japanese. I would write a joke here, but the best joke about her was already crafted on Twitter back in 2021.
The only way to start the weekend.
The Hero Status Publicist: 4 Smart Moves That Make You Indispensable
One of the things I preach in my consultations is the notion that affiliate marketing gives you “hero status” as a publicist. And I am not talking about glory. (Although maybe there is some of that sometimes.) I’m talking about you swooping in seemingly out of nowhere to save the day … and maybe the fiscal quarter.
It takes a little work to understand the affiliate world, but once you’re in it and you learn how to operate an effective program, you have the chance to open a whole new revenue stream for your clients. This is another refrain of mine. But don’t gloss over it — I want you to really think about that. We’re not measuring brand awareness or reach or impressions here. We’re talking about revenue and real money, right out of the gates. Flowing in! Like I said: Hero. You can earn your clients enough return to pay for your PR services and then some. I’ve helped clients bring in more than $150,000 in affiliate revenue in the first year.
In my experience, there are lots of ways to make yourself valuable on both the PR and affiliate front, but these 4 in particular really make you a standout.