Affiliate ABZs Case Study (+ FunnieZ 😉 )

Vol. 45. From our nation's capital.

HelloZ

It’s a bit late in the day, but we made it to Friday! Congratulations! I’m still in DC and excited to wrap up the week. Quick newZ roundup and ABZs are back. Plus funniez because it’s Friday and we all deserve it. 

Today I’m delving into a case study of sorts. Take a trip with me back to last year when I launched an affiliate program for a new client. This particular client had amazing success — I’m talking more than 6 figures in the first year! — thanks to a combination of fortune and strategic management. I’m dishing out some of the details in today’s paid post. 

If you’re not already a subscriber, get this issue and all my archives with a paid subscription. Also, remember, I offer agency memberships if you need multi-person access. (Please be a decent human and don’t share this content with unpaid subscribers.) 

Ready? Here we go! 

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Media AffairZ 

• Something smells Musky. Tweet on the street is that Twitter’s chief information security officer, chief privacy officer and chief compliance officer have resigned. FTC is pissed. Elon reportedly said he can’t rule out a Twitter bankruptcy sometime next year. And now I’m legit getting concerned about the jokes. We’re not Tik Tok people yet.   

• Remember when unfriend became a word in the dictionary? I feel like things have been progressively aggressively worse since then, don’t you? Meta eliminated more than 11,000 jobs last quarter. It is the first round of layoffs in the company’s 18-year history. 

• Kelly Ripa is taking her ambitions #goals to Europe. She and her husband are reportedly investing in the Italian soccer club Campobasso 1919. While this is news, I feel it is my duty to also report the more moving and shocking news that Kelly Ripa is old enough to have a son who was recently named among People’s sexiest men alive. The math is not working in my brain, and I am unwell. 

• Chris Rock goes live. The comedian will be the first artist to perform live on Netflix for its first-ever live global streaming event scheduled for early 2023. Bet it slaps. 

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FunnieZ

It’s laugh o’clock on a Friday.

Turbo🐺 @Shinkageryo

my first client got sentenced to life omg </3 https://t.co/4u0ciApJO8

Turbo🐺 @Shinkageryo

I PASSED MY STATE BAR EXAM😭😭😭

Antferny @ntferny

STOPPPPP @NickCannon https://t.co/pW0NlSg5my

UberFacts @UberFacts

The human population is set to cross 8,000,000,000 next week

I Hide From My Kids @IHideFromMyKids

Kids should come with a “skip intro” button for their stories

Lucy Huber @clhubes

The funniest thing that’s ever happened to me as a parent is once my 2yo was having a full on meltdown and accidentally kicked an electronic toy dinosaur and it went “Can you feed me?” and my son, through massive sobs, goes “no I can’t right now, dinosaur” and continued screaming

mtobey @mtobey

"Anybody here named Jeff?" Jeff: "Yes" Geoff: "Yeos"

bada bing / bada boom @jazz_inmypants

PETER PAN: we meet again, Captain Hook CAPTAIN HOOK: well well well-- wait u guys call me Hook? PETER PAN: yeah CAPTAIN HOOK: because of the hand? PETER PAN: ...i'm sorr- CAPTAIN HOOK: wow ok hey my dads dead too why not call me captain dead dad

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Affiliate Marketing ABZs: A Case Study in Relevance

As mentioned, today I’m highlighting a case study from a client I’ve had for the last year. In the year following our launch, the brand has earned more than $150,000, and I’m discussing a few of the factors to its success.