Friday FunnieZ + Lower-Funnel Affiliate Partners
Vol. 78 Better make it great
It’s FRIDAY! I don’t know about you but the day is already on fire over here, so let’s get this party started. Today we’ve got an affiliate-focused post introducing all the lower-funnel affiliate partners you/your clients should be considering, what they do best, and how they can benefit your program.
These posts are typically reserved for paid subscribers, and there are LOTS more behind the archives. In addition to making sure I stay in your inbox every week with the internet’s absolute, hands-down, best curation of funny tweets, a paid subscription also gets you access to all my posts. I’ve worked hard to create more than a year’s worth of content focused on affiliate marketing tips and strategies. As always, the support means a lot!
Aside from this here newsletter, I do lots of other things in the worlds of affiliate, PR, content writing, and marketing. If that sounds like something you need help with, I’d love to work with you, your brand, your agency, and/or your team! Here’s a snapshot of my experience:
20-year Public Relations professional
Affiliate Marketing Expert in setup and management for over 8 years
Content Writing (blogs, press releases, media pitches, case studies, and more!)
Consultant on all of the above. Upcoming: 1:1 trainings where I brain dump all I know to your marketing manager (or whoever needs the info) to bring affiliate marketing in-house. This will be a training that takes 4-8 weeks where you will have homework and all that jazz. (You can’t learn if you don’t do the work!) This is beneficial for PR agencies and business owners themselves.
I always give very generous referral fees, so please let me know if you recommend me to someone!
Lower Funnel Affiliate Partners 101
First, a refresher: When it comes to affiliate marketing, upper funnel publishers, generally speaking, help drive brand awareness and user interest. They focus on creating content that will reach potential customers at the top of the purchase funnel. These types of publishers are great for getting your brand name out there, drumming up interest that will ultimately lead to conversions.
Lower-funnel publishers, on the other hand, are focused on driving conversions. To read more about these important players in affiliate marketing and what kinds of benefits they can provide, become a paid subscriber.