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Your 1st Weekly Dose of Zlata Thoughts
Happy Tuesday! Summer is cooking and life is busy AF. Thanks for holding it down as part of my Substack fam. I appreciate you and love the conversations this newZletter brings—keep them coming! As I’m sure you do, I’ve got a ton happening so let’s get right to it.
ICYMI… I launched my website! Check out when you have the time: ZlataPR.com. You can pick up my free guide, The ABZ’s of Affiliate Marketing, while you're there.
NewZ to AmuZe
ProductZ I’m Loving
Pura smart fragrance diffuser plugs into any US-based outlet and uses Bluetooth technology to connect to an accompanying app that lets users control the scent strength and intensity. You can even switch between two scents! The company has its own signature line of scents, plus collabs with brands like Disney, Kenneth Cole, Anthropologie, and more. I am obsessed!
Dreo Macro Pro Air Purifier uses TurboPure™ technology and a pioneering air duct that can ventilate 360° around a room. It has an automatic mode, just turn it on and put it in any corner of your home, it will automatically bring you fresh air and you can judge the air quality by 4 color signal lights. I have one in Shane’s room and think it’s made a world of difference in the quality of air.
OFF! Kids Spritz Repellent Spray: OFF! Kids Spritz Repellent Spray is plant-based, DEET-free (!) and contains no added fragrances or dyes. It’s a solid 90 minutes of protection against bites and is advertised as safe for kids six months old and up. Been living on this stuff for all our walks and outings this summer.
Something I don’t talk about enough: Affiliate marketing is not a replacement for PR. It’s a supplement! So let’s take our vitamins and talk about it. As PR proZ, we know the grind. You’re busting ass to get coverage (which, bt dubbs is NOT guaranteed!).
You make all the right connections, keeping proverbial fires warm, and just doing whatever the hell you can to nurture your brand/editorial relationships, finding a spot for your clients in the constant churn of editorial production. When you do it right, you earn the reward of quality coverage and a blossoming brand reputation. The hustle is real, but so are the gains. We know this.
WELLLLLL with affiliate marketing, it’s much of the same, except now you have a direct revenue stream to tie to your efforts. Just like you’re scouting coverage, you can scout high-value affiliate partners. Oh, and by the way, you can do this while simultaneously leveraging your PR network and using your affiliate links there as well. You see how this is all connected? Later this week I’m diving into a few of the basic pillars of a good affiliate strategy. Stay tuned for that!
Pitch me! Babies. Lunches. Nurseries. Amazon pet finds. TikTok. And more!
Read this for specs on stories, pubs and pitching for July and August.
Have you laughed today?
Questions? Topics you want me to cover? Funny people I should know about? Drop me a comment, send me an email, release the carrier pigeons. I’m here for it all!
Looking to Hire/Looking for Work: firstname.lastname@example.org, Subject: JobZ
Book Time with Me: My Calendly
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