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Your 1st Weekly Dose of Zlata Thoughts

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Your 1st Weekly Dose of Zlata Thoughts

Vol. 21

Zlata Faerman
Jul 26, 2022
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Your 1st Weekly Dose of Zlata Thoughts

zlatathoughts.substack.com

HelloZ

Happy Tuesday! Summer is cooking and life is busy AF. Thanks for holding it down as part of my Substack fam. I appreciate you and love the conversations this newZletter brings—keep them coming! As I’m sure you do, I’ve got a ton happening so let’s get right to it. 


ZlataPR

ICYMI… I launched my website! Check out when you have the time: ZlataPR.com. You can pick up my free guide, The ABZ’s of Affiliate Marketing, while you're there.


NewZ to AmuZe

  • Researchers believe they’ve found a fossil of the first animal predator, and they named it after David Attenborough.

  • Crab whiskey is apparently now a thing.

  • Nick Cannon has fathered his 8th (EIGHTH!) child with model Bre Tiesi. 

  • I know it’s only Tuesday, but there is regrettably something called Pink Sauce making news.


ProductZ I’m Loving

  1. Pura smart fragrance diffuser plugs into any US-based outlet and uses Bluetooth technology to connect to an accompanying app that lets users control the scent strength and intensity. You can even switch between two scents! The company has its own signature line of scents, plus collabs with brands like Disney, Kenneth Cole, Anthropologie, and more. I am obsessed!

  2. Dreo Macro Pro Air Purifier uses TurboPure™ technology and a pioneering air duct that can ventilate 360° around a room.  It has an automatic mode, just turn it on and put it in any corner of your home, it will automatically bring you fresh air and you can judge the air quality by 4 color signal lights. I have one in Shane’s room and think it’s made a world of difference in the quality of air.

  3. OFF! Kids Spritz Repellent Spray: OFF! Kids Spritz Repellent Spray is plant-based, DEET-free (!) and contains no added fragrances or dyes. It’s a solid 90 minutes of protection against bites and is advertised as safe for kids six months old and up. Been living on this stuff for all our walks and outings this summer.


Affiliate ABZs

Something I don’t talk about enough: Affiliate marketing is not a replacement for PR. It’s a supplement! So let’s take our vitamins and talk about it. As PR proZ, we know the grind. You’re busting ass to get coverage (which, bt dubbs is NOT guaranteed!). 

You make all the right connections, keeping proverbial fires warm, and just doing whatever the hell you can to nurture your brand/editorial relationships, finding a spot for your clients in the constant churn of editorial production. When you do it right, you earn the reward of quality coverage and a blossoming brand reputation. The hustle is real, but so are the gains. We know this. 

WELLLLLL with affiliate marketing, it’s much of the same, except now you have a direct revenue stream to tie to your efforts. Just like you’re scouting coverage, you can scout high-value affiliate partners. Oh, and by the way, you can do this while simultaneously leveraging your PR network and using your affiliate links there as well. You see how this is all connected? Later this week I’m diving into a few of the basic pillars of a good affiliate strategy. Stay tuned for that! 


Pitch ReminderZ

Pitch me! Babies. Lunches. Nurseries. Amazon pet finds. TikTok. And more!

Read this for specs on stories, pubs and pitching for July and August.


FunnieZ

Have you laughed today?

Twitter avatar for @DrakeGatsby
jon drake @DrakeGatsby
It’s really interesting that a paintball range I went to once 7 years ago for a friends birthday thinks the reason I havent been back is they don’t email me often enough
1:34 PM ∙ Jul 22, 2022
614Likes34Retweets
Twitter avatar for @xavierofficials
Xavier @xavierofficials
google knows everything until you have an assignment
10:26 AM ∙ Jul 20, 2022
216,637Likes32,126Retweets
Twitter avatar for @SamNChiet
Samperson @SamNChiet
WHAT DO WE WANT? TIME TRAVEL JOKES! WHEN DO WE WANT THEM?
Twitter avatar for @SamNChiet
Samperson @SamNChiet
ONE YEAR AGO TO THE MINUTE!
12:14 AM ∙ Jul 23, 2022
34,391Likes8,116Retweets
Twitter avatar for @DrakeGatsby
jon drake @DrakeGatsby
Vampires are probably the least scary monsters. “The sunlight kills them and they’re extremely allergic to garlic” am I supposed to be afraid of that? This is like the instructions you get when dogsitting a 17-year old Pomeranian
1:51 PM ∙ Jul 21, 2022
94,226Likes8,062Retweets
Twitter avatar for @noahdonotcare
Noah ✵ @noahdonotcare
netflix be like “u still there?” bro idk
2:15 AM ∙ Jul 25, 2022
66,591Likes5,918Retweets
Twitter avatar for @NoContextBrits
No Context Brits @NoContextBrits
“Can I park here?”
Image
8:15 AM ∙ Jul 25, 2022
76,572Likes5,047Retweets
Twitter avatar for @hectorishurt
h 🦇 @hectorishurt
i’ll send a risky text then start being productive for no reason
1:36 AM ∙ Jul 26, 2022
31,298Likes5,009Retweets

TipZ

Questions? Topics you want me to cover? Funny people I should know about? Drop me a comment, send me an email, release the carrier pigeons. I’m here for it all! 

  • Pitches: zlatapitches@gmail.com 

  • Looking to Hire/Looking for Work: z@zlatapr.com, Subject: JobZ 

  • Book Time with Me: My Calendly 

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