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Wake Up & Smell the Stats
Zlata Thoughts Vol. 10
Let’s bump some Bone Thugs, friendZ. It’s the first of the month! We have a double header tonight with Real Housewives of Beverly Hills and of Dubai, but hey…we have our own shit to talk about and jokes to read. This issue is a freebie for all, so Here. We. GO.
Before I get into it, I have to bring this up: You guys loved the San Diego Itinerary post! Thank you for the great feedback 💜 It’s been all biZ lately and really enjoyed doing something a little different. I’m going to do more mixing it up! Today we’re back to affiliate stuff, but I’ve got some other things in the works that I’ll roll out soon. As always, thanks SO MUCH for reading my work and being here!
Some LinkZ + An Exclusive Invite
Many of you know this already but I’ve got some new readerZ (holla!) and wanted to share my linkZ. I also started a new Affiliate group and I’d love for you to join.
NEW! I created a private FB group called AffiliateZ from A to Z as a safe space to ask questions about all-things affiliate marketing. Come join and bring a friend or four!
Join this PR and Marketing Jobs group and catch up with the latest opportunities in PR.
Connect with PR, marketing, and media professionals in this ConnectionZ group.
Did you know I also write? Check out my MuckRack profile.
Affiliate Marketing ABZs
Today I’m dishing out numbers. Big juicy stats to show you why I champion affiliate marketing so hard. Whether you’re dipping your toe in the water for your own biZ or trying to help your clients understand the value of affiliate marketing, bookmark this page and use these stats to build your business case. You’re welcome! :)
94% of publishers use multiple affiliate marketing networks. Source: Affise
It’s BIG business. Affiliate marketing spend is expected to total $8.2 billion by end of 2022. Source: Hubspot
Affiliate content has grown 175% since 2016 (and it keeps going and going!). Source: Awin
16% of ALL global e-commerce sales are from affiliate marketing. Paid search gets 20% to put that in perspective! Source: Business Insider
Content marketing (a great strategy for affiliates!) creates 3X more leads than ads AND costs 62% less on average! Source: Awin
One influencer generated $7 million from affiliate marketing in a single year. Source: Entrepreneur
40% of US merchants say affiliate programs are their top customer acquisition channel. Source: Backlinko
79% of marketers use affiliate marketing to engage existing customers. Source: Get Cake
ICYMI: Call for pitches
For Clean Plates:
Best Foods For Hair, Skin, and Nails
Lots of beauty products and supplements are touted for being the holy grail products for better hair and skin, but what types of foods (and why/how!) can you be eating to help from within? Tell me all about it! Also looking for derms (MD) to provide specific expert opinion here.
The newest Low FODMAP foods to hit the shelves
Have IBS? It’s trending topic now: Hot Girl IBS. Let’s talk about it. Fun fact: I was the first-ever lifestyle writer in the United States to talk about the low FODMAP diet (SheKnows and Huffington Post) after doing a TON of research on how to help myself. This was in 2014. Needless to say, so much has changed in terms of the evolution of Low FODMAP. Most importantly, brands have evolved to offer quick and easy, ready-to-eat foods, snacks, spices, etc. What are some new brands? Products?
Not sure if your client’s brand is low FODMAP? I can help you figure that out. Once time I had a publicist pitch me for a gluten free roundup I was working on and I told her she should also be pitching Low FODMAP angles. A few months later she came back and thanked me a million times over because it became a niche for the product! Love that!
Please email email@example.com with subject lines “Best Foods” or “Low FODMAP” depending on what you’re pitching. Pitching both? Please send me two emails.
Just for SmileZ
The funniest takes on the internet this week.