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Wake Up & Smell the Stats

zlatathoughts.substack.com

Wake Up & Smell the Stats

Zlata Thoughts Vol. 10

Zlata Faerman
Jun 1, 2022
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Wake Up & Smell the Stats

zlatathoughts.substack.com

HelloZ

Let’s bump some Bone Thugs, friendZ. It’s the first of the month! We have a double header tonight with Real Housewives of Beverly Hills and of Dubai, but hey…we have our own shit to talk about and jokes to read. This issue is a freebie for all, so Here. We. GO. 

Before I get into it, I have to bring this up: You guys loved the San Diego Itinerary post! Thank you for the great feedback 💜 It’s been all biZ lately and really enjoyed doing something a little different. I’m going to do more mixing it up! Today we’re back to affiliate stuff, but I’ve got some other things in the works that I’ll roll out soon. As always, thanks SO MUCH for reading my work and being here!


Some LinkZ + An Exclusive Invite

Many of you know this already but I’ve got some new readerZ (holla!) and wanted to share my linkZ. I also started a new Affiliate group and I’d love for you to join.

  • NEW! I created a private FB group called AffiliateZ from A to Z as a safe space to ask questions about all-things affiliate marketing. Come join and bring a friend or four!

  • Join this PR and Marketing Jobs group and catch up with the latest opportunities in PR.  

  • Connect with PR, marketing, and media professionals in this ConnectionZ group. 

  • Sometimes I tweet funny things, which can be seen here, but I mostly just love posting my thoughts and recipes on my Insta here.

  • Did you know I also write? Check out my MuckRack profile.


Affiliate Marketing ABZs

Today I’m dishing out numbers. Big juicy stats to show you why I champion affiliate marketing so hard. Whether you’re dipping your toe in the water for your own biZ or trying to help your clients understand the value of affiliate marketing, bookmark this page and use these stats to build your business case. You’re welcome! :) 

  • 94% of publishers use multiple affiliate marketing networks.  Source: Affise 

  • It’s BIG business. Affiliate marketing spend is expected to total $8.2 billion by end of 2022. Source: Hubspot

  • Affiliate content has grown 175% since 2016 (and it keeps going and going!). Source: Awin

  • 16% of ALL global e-commerce sales are from affiliate marketing. Paid search gets 20% to put that in perspective!  Source: Business Insider 

  • Content marketing (a great strategy for affiliates!) creates 3X more leads than ads AND costs 62% less on average! Source: Awin 

  • One influencer generated $7 million from affiliate marketing in a single year.  Source: Entrepreneur 

  • 40% of US merchants say affiliate programs are their top customer acquisition channel. Source: Backlinko

  • 79% of marketers use affiliate marketing to engage existing customers. Source: Get Cake

Think someone can benefit from this list of stats? Click the button below and share!

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ICYMI: Call for pitches

For Clean Plates:

  1. Best Foods For Hair, Skin, and Nails

    Lots of beauty products and supplements are touted for being the holy grail products for better hair and skin, but what types of foods (and why/how!) can you be eating to help from within? Tell me all about it! Also looking for derms (MD) to provide specific expert opinion here.

  2. The newest Low FODMAP foods to hit the shelves

    Have IBS? It’s trending topic now: Hot Girl IBS. Let’s talk about it. Fun fact: I was the first-ever lifestyle writer in the United States to talk about the low FODMAP diet (SheKnows and Huffington Post) after doing a TON of research on how to help myself. This was in 2014. Needless to say, so much has changed in terms of the evolution of Low FODMAP. Most importantly, brands have evolved to offer quick and easy, ready-to-eat foods, snacks, spices, etc. What are some new brands? Products?

    Not sure if your client’s brand is low FODMAP? I can help you figure that out. Once time I had a publicist pitch me for a gluten free roundup I was working on and I told her she should also be pitching Low FODMAP angles. A few months later she came back and thanked me a million times over because it became a niche for the product! Love that!

Please email zlatapitches@gmail.com with subject lines “Best Foods” or “Low FODMAP” depending on what you’re pitching. Pitching both? Please send me two emails.


Just for SmileZ

The funniest takes on the internet this week.

Twitter avatar for @nyquills
Quilliam @nyquills
[Masterchef] Gordon Ramsay: describe the dish Me: *proudly* ceramic, chef
11:26 PM ∙ May 30, 2022
97,144Likes7,205Retweets
Twitter avatar for @emmabo
Emma Bolden @emmabo
i just need people to understand that before cell phones we had to call landlines and your friend's parents would answer and YOU HAD TO TALK TO THEIR PARENTS until your friend came to the phone
5:28 PM ∙ May 30, 2022
440,280Likes37,530Retweets
Twitter avatar for @thechaotickyle
enema of the state @thechaotickyle
@KilroyStephen I stand behind Alec Baldwin, because there's no way in hell I'm standing in front of him
9:20 PM ∙ May 30, 2022
24,784Likes822Retweets
Twitter avatar for @cheekfaceREAL
america's local band cheekface @cheekfaceREAL
i never ask “how’s everybody doing tonight” between songs because i already know the answer is “woo”
6:00 AM ∙ May 31, 2022
71,002Likes2,921Retweets
Twitter avatar for @jzux
trash jones @jzux
if i saw ET riding a bike in my neighborhood i would hit him with my car
6:28 PM ∙ May 30, 2022
103,966Likes9,466Retweets
Twitter avatar for @girldrawsghosts
Miss Gender! @girldrawsghosts
shoutout to the uber eats driver who showed up and left 31 cheeseburgers with a baby like “this is not my fuckin problem”
Twitter avatar for @CTVNews
CTV News @CTVNews
Two-year old orders 31 cheeseburgers after mom leaves phone unlocked https://t.co/UfDhvW9yy2 https://t.co/22aU2RMszk
12:19 AM ∙ May 23, 2022
339,902Likes34,797Retweets
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