Very OFFICIAL UPDATE on my course + School's Out, Sun's Up, NewZ is Here!

Vol. 99: Oooh eeee Makeba, Makeba

Monday Wednesday again and I’ve got a super full post for you today. I’ve been writing it for so long that one of the news stories has already had several breaking updates. I’m so good at this! (BTW, click here if you didn’t pick up on my subject line.)

Anyway, I’ve finished the content for my affiliate marketing course (I’M SERIOUS! IT’S HAPPENING) and I’m allllmost ready to book sessions! If you’re serious about affiliate marketing and you’re ready to take the plunge with some professional guidance, keep reading.

Other than that, we’ve got some NewZ and FunnieZ to kick off your week live laugh love the best way we know how. Here. We. Goooooo. 

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Introducing: A Professional Guide to Affiliate Marketing by ZlataPR 

Learn how affiliate marketing works, how to build your strategy and create a workflow, how to get set up, and how to grow your affiliate revenue — all from a PR and affiliate marketing management perspective — with my new affiliate marketing course.

This course is for:

• Small and large agencies that want to run affiliate programs in-house for their clients

• Small and large brand owners that want to teach or hire someone in-house hire to manage affiliate marketing

• Sole proprietors who want to run their own affiliate programs

• Any and all professionals who want to learn more about the affiliate marketing industry, how it works, what it is, why it’s essential to a brand’s success

The coursework is delivered across 7 chapters with 3-5 lessons within each chapter, which we will cover over 3 to 6 meetings. Here is our syllabus:

• Chapter 1: An Intro to Affiliate Marketing  

  This chapter covers the fundamentals of affiliate marketing, providing a practical overview of the industry, how it works, how it’s intertwined with PR, and how to develop an affiliate program into a bonafide marketing channel. 

• Chapter 2: Pitching, PR and Affiliate Marketing

  Find lasting success as a publicist by mastering the art of pitching your clients’ products and services. Understand the ins and outs of your platform, and learn best practices for crafting your pitch and outreach strategy, including key messages and negotiation opportunities. This chapter also teaches you how Skimlinks works and how editors use it to uncover commissions.

• Chapter 3: Affiliate Marketing Setup  

  Learn how to launch and manage your own program. We’ll go over the assets you’ll need to build it, how to set commissions, and how to choose an affiliate platform — complete with pros and cons of today’s most relevant networks. At the end of this chapter, we will work through a detailed checklist that will serve as your ongoing management guide post-launch. 

• Chapter 4: Influencers 

  Take a tour of the world of influencer marketing and discover how to leverage it for your affiliate program. I’ll teach you how I prospect, and we’ll cover the nuts and bolts of a campaign rollout. 

• Chapter 5: Strategize & Optimize 

  Make your program the absolute best it can be by having a system in place for continual improvement. We’ll go over the roadmap of a sample program, explore common KPIs, and discuss how to help your affiliates flourish. 

• Chapter 6: SEO Basics

  Let’s get into the basics of SEO, which serves as the foundation for e-commerce and by extension, affiliate marketing. 

• Chapter 7: Scaling with Affiliate Marketing 

  Maximize everything you learn by re-investing in your program. Learn how to identify high-value efforts, where to cut costs, how to diversify your partnership portfolio, and how to use commissions to build a highly attractive (and profitable!) affiliate program. 

The course is built and I’m in the final stages of making versions and organizing my schedule for booking. If you’re ready to take the next step and get serious about affiliate marketing, I can take you there! Please help me make it the best it can be by filling out this short questionnaire. It will take you less than 3 minutes. As alwayZ, THANK YOU for being here!

P.S. - Paying Substack subscribers will get a discount on pricing! ;)

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NewZ

• 🎶 Dumb ways to diiiie 🎶 An experimental submarine carrying a Gilligan’s Island gaggle of billionaires and 1 kooky inventor went into the Atlantic on Sunday morning in an unregulated expedition to observe the wreckage of the Titanic. Unfortunately for the motley crew, the submersible lost comms with the surface less than 2 hours after departure. On Tuesday, officials detected underwater noises in the search area they thought might be from the vessel.

• In news that should not be surprising if you spent more than 5 minutes on the dopamine slot machine that is TikTok, the platform became the first mobile app to surpass $1 billion in consumer spending in a single quarter, due largely to its unique coin-based business model.

• In concert sign news, Kourtney Kardash is pregnant. The reality starlet revealed the news at a recent Blink 182, donning a sign that simply read “Travis, I’m pregnant.” A+ announcement. 

• So long, Sajak! Pat Sajak announced that he is retiring from his hosting duties at Wheel of Fortune following the upcoming 41st season. Ryan Seacrest is reportedly in talks to replace him. Like the consummate professional he is, Pat says he’s staying on as a consultant for at least 3 years after his exit. 

• And news for those of us who stay up past 9 pm, Stephen Colbert will host three more years of CBS’ The Late Show. His new contract runs through 2026. 

• Netflix won the rights to a new story originally published in Esquire magazine titled Daddy Ball. The article is focused on a dad-on-dad rivalry and will be a limited series starring and directed by everyone’s favorite dad (or daddy depending on who you ask), Jason Bateman. 

• Next year’s People’s Choice Awards will air on NBC for the first time (plus NBC’s streaming babes, Peacock and E!). The 2024 ceremony is set for Sunday, February 18 at 8p. 

• ID’s hit docuseries The Curious Case of Natalia Grace saw 10.3 million viewers. The series follows the story of a couple who adopt Natalia Grace, assumed to be a 6-year-old Ukrainian orphan. Only her adoptive parents alleged Natalia was an adult who was masquerading as a child with intent to harm the family.

• We just can’t get enough psychotic stories about terrifying things. Lifetime reconnects with Elizabeth Smart who will executive produce Abducted by My Teacher: The Elizabeth Thomas Story. Premieres Saturday, August 12 at 8p. It’s so weird that we all have anxiety, right?

• Susan Lucci and Maury Povich will receive lifetime achievement awards at the 50th Daytime Emmy Awards for their roles in bringing so much unnecessary beloved drama to our televisions, a role we have since re-assigned to Andy Cohen.

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FunnieZ

Let’s make this Wednesday a lil better.

Thanks so much, friendZ! If you enjoyed this post and know anyone else who would to, please share!