The State of Affiliate Marketing 2022
Zlata Thoughts Vol. 16
When it comes to selling affiliate marketing as a concept, I find myself doing a lot of teaching. I am helping people understand not just the value of affiliate marketing—because listen: there’s A LOT OF THAT!—but I also have to balance that and be honest about the warp speed of change. It’s wild out there. Keeping up means staying smart.
So to my publicists: Learn how it works! Let me teach you. ✍️
And to my brands: You can do this! Let me help you. 😉
Today I’m taking a deep dive into the Awin report I mentioned earlier in the week. That one is 43 pages but I’m gonna boil down the important takeaways for you here. Is it still looooong? Okay, yes. But it’s called Zlata Thoughts for a reason! And now it’s long with just the important stuff. You’re welcome, babe.
Here’s what we’re covering today:
Unraveling the Clock Model: A genius metaphor that can help us see the real value of affiliate marketing for modern PR/brands
The role of AI and evolving technology in affiliate marketing
Intent.ly’s recipe for captivating a massive global audience
My thoughts on the big players in mass media and coupons
Let’s get to it!