The Bots Are Listening!

Vol: 208 - And they can still read the news :)

HelloZ

FriendZ and FamZ, pour yourself something strong (coffee, tea, or a brand-safe cocktail), because public relations just had a plot twist. And it’s not courtesy of a crisis comms meltdown or a celebrity faux pas—it’s the machines. And guess what? The chatbots? They’re obsessed with journalism. Isn’t that the best news?? I always tell PR pros and brands the same thing: PUBLIC RELATIONS IS ESSENTIAL to a company … but it ebbs and flows with the ongoing changes within the digital landscape.

In a world where executives have ghosted journalists for TikTok stunts and emoji-laced press releases, ChatGPT, Claude, Gemini & co. (Large Language Models hereby known as LLMs) are dragging PR right back into the newsroom.

Welcome to 2025: where the fastest way to train a large language model to adore your brand… is to get covered in actual media.

And by the way, I’m not even the cool newsrooms. I’m talking dusty local newspapers and niche trade rags with no working espresso machine. These are the gold mines! Let’s keep talking about why, how, and what you’re going to do about it.