Stop Undervaluing Affiliate Marketing & Manage It Like the Power Play It Is

Vol. 191 - It's more than just a side hustle

HelloZ

Happy February Break to all those who celebrate! I may be coming to you live from Vermont, but mama’s a sit in the lodge type of girl. It’s basically 2°F here with the windchill, which is I N S A N I T Y. So here we are, working, twerking, and writing Substacks.

Today we’re talking about how you have to STOP UNDERVALUING AFFILIATE MARKETING and treat it like the queen she is. Once relegated to the dusty corners of the marketing budget, affiliate marketing has come a long way. What used to be a lowly last-click commission model is now an all-encompassing strategy that touches every step of the consumer journey. Like search, social, email, and influencer marketing before it, affiliate has evolved into a full-funnel, revenue-generating machine that drives sales, brand awareness, and customer loyalty. IF you know how to use it.

Lucky for you, you know me, so you’re already one step ahead. Let’s take a look at the state of affiliate in 2025, shall we? We’re going to talk about Last Click to Full Funnel, how social media affects your program, and investing beyond CPA.

This one is full of inFUNmation - so LFG!