SEO is Dead. (Right?)
Vol: 193 - That's the headline everywhere.
HelloZ
Happiest of Hump Days to you all! I hope the time change is treating you nicely (I’m sure it’s not) and you are absolutely SLIIIIVING for the later sunsets (I’m sure you are).
Reminder: If anyone is interested in a Cision share with moi, me, yours truly, please hit me up and I’ll share the deets! I’m asking here before posting in any groups, so please respond ASAP. Thank you!
I’m all about writing posts upon requests, so today’s is just that! I had not one, not two, but THREE whole readers ask me about this topic, requesting that I write a newsletter on it and who am I to disappoint?
That’s what’s on deck for today’s paid post, so LFG!
Zlata Boughts
Recently purchased items from me to you
Coffee is coffee. Hot chocolate is hot chocolate. But either of those two drinks with a little Kavanagh Espresso Martini Irish Cream Liqueur makes all the difference. It’s a tasty blend of fresh dairy cream and smooth Irish Whiskey with a rich blend of coffee flavors. I’ve tried this in an Espresso Martini and O.M.G.
I cannot get enough of Hard Candy’s Insta Pout Lip Melt. It’s only $7 at Walmart or HardCandy.com and I love it because it’s smooth - almost like a chapstick - with tint of color. Can’t rave enough! Give it a try.
Question for the masses: Has anyone tried/is anyone using ARMRA? Looking for feedback! Please message, DM, email, comment, whatever!
NewZ & ShowZ
So long, Skype. Microsoft is shuttering the app on May 5, with users given the option of migrating their contacts and chat history to Teams. Microsoft spent $11 billion to acquire Skype in 2011.
Hulu’s “The Secret Lives of Mormon Wives” returns for season two on Saturday, May 10 with all 10 episodes. The reality show follows the scandalous world of Mormon #MomTok.
CBS has canceled spinoffs “FBI: Most Wanted” after six seasons, and “FBI: International” after four. The franchise is still alive and well on the network, however – “FBI” remains on the CBS slate, and new spinoff “FBI: CIA” is in development.
Neil Patrick Harris has joined the cast of Paramount+ with Showtime’s “Dexter: Resurrection” in a guest starring role. The prequel series is set to launch this summer.
Netflix’s “With Love, Meghan” will be back for season two this fall. The lifestyle series was greenlit for two seasons, and the second has completed filming.
“The Valley” is back for season two on Tuesday, April 15 at 9p on Bravo. Ready for it? “Chaos ensues as the group deals with the fallout of long-term relationships dissolving, the rumor mill continuing to run and friendships fracturing, possibly beyond repair,” teases Bravo.
Season four of HBO’s “Hacks” kicks off Thursday, April 10 at 9p. The ten-episode season debuts with two episodes, then one episode a week for four weeks. Episodes seven and eight debut together on May 15, followed by episode nine on May 22.
A week after its debut, Netflix renewed sports comedy “Running Point” for a second season. The series was released on February 27 and attracted 9.3 million viewers in its first weekend, ranking among the top 10 shows in 83 countries.
Seasons 1-7 of “The Apprentice,” starring President Donald J. Trump, are rolling out on Prime Video. A new season will drop each week through April 27, starting yesterday with season one, which made its debut back in 2004. “I look forward to watching this show myself — such great memories, and so much fun, but most importantly, it was a learning experience for all of us!”, said Trump, who was an executive producer on the show with Mark Burnett. It’s the first time the reality show has been available on a streaming service.
An original film starring Steve Carell, Jason Schwartzman, Ramy Youssef and Cory Michael Smith, written, directed, and executive produced by Jesse Armstrong (“Succession”), will debut this spring on HBO. Production on the film begins this month in Park City, Utah and will be Armstrong’s feature directorial debut. The film follows a group of billionaire friends who get together against the backdrop of a rolling international crisis.
Docuseries “Honestly Cavallari: The Headline Tour” (w/t), following TV personality Kristin Cavallari (“The Hills”) as she takes her podcast “Let’s Be Honest” on the road, will premiere Thursday, June 5 on E!.
Tom Llamas will take over as anchor of “NBC Nightly News” when Lester Holt steps down in early summer.
It’s a date: The 77th Emmy Awards have been set for Sunday, September 14 at 8p on CBS. Nominations will be announced July 15; host is TBD.
“Forever,” a reimagining of Judy Blume’s 1975 novel, premieres Thursday, May 8 on Netflix.
Season three of Prime Video’s “The Summer I Turned Pretty” will be its last. Not because of declining viewership – season one of the hit multigenerational drama debuted as the #1 show on the platform its premiere weekend, and season two more than doubled season one’s viewership within three days
SEO is Dead. (Right?)
That’s the headline everywhere. SEO’s gone. Done. RIP. But is it?
Short answer: Yeah kinda. And this is coming from the girl who just last year said AND I QUOTE “SEO is still sexy and you need to be treating your girl right.” And while that seems in stark contrast to today’s header, to my credit I also said “High-quality SEO standards alongside high-quality content standards will maintain visibility in a sea of crap content.”
But, alas, the SEO today is not the SEO we knew and loved. How much can change in a year! Her It Girl status is waning right before our eye, and an evolution is underway. So let’s unpack it.
First. Two big things happened last week at our neighborhood startup Google: