Vol. 40: Affiliate news, world news, funnieZ and more
It’s the day after Halloween, which means some dumbass celebrity will be canceled by EOD for wearing something insensitive last night. Fun newZ roundup coming your way this Tuesday and ABZs are back! Big news is brewing in the affiliate marketing world, and the timing is perfect. I’ve been getting some questions about the affiliate platform Impact Radius over the last few weeks and after Dana Baarsden’s Substack drop this AM, I legit got 17 more! I’ve got answers for you. It’s becoming a new darling in editorial houses, and I’m drafting an in-depth piece about why as we speak! Look for more in tomorrow’s paid subscriber issue. I talked to Dana (quoting her!) and I’m getting some insights from Impact on the impact of their acquisition. Spoiler: the acquisition actually happened a year ago, but it’s making traction now. Spoiler 2: Don’t panic if you’re on ShareASale or elsewhere! I’ll tell you why. By the way 3: Don’t forget the importance of the Refersion/Amazon news I gave you too! Groundbreaking as well, but how fast will it make traction?
If you’re not already a subscriber, tomorrow’s forthcoming post is a great excuse to get on it — especially for my PR and media friendZ! I’ll be taking you into the world of Impact Radius and making the case for it as a primary contender. You don’t want to miss it! Here’s a sneak peek of what‘s to come:
The current editorial landscape
Who’s using Impact Radius and why
The value-add of Trackonomics
What this means for SkimLinks
My hot takes on where PR + affiliate is headed
Pssssssst….if you’re part of an agency and want a group rate, email me here!
Like I said, I recently caught up with my good friend Dana Baardsen who is brilliant about all things affiliate marketing, especially since she sits on the media pub side. She’s also a GURU on gift guides, and her Gift Guide Gold course is a straight-up ✨BANGER.✨ I can’t say enough good things about it, honestly! She breaks it down and teaches you all the techniques to get high-quality product placements in some of the best-converting gift guides of the season. 10/10 Highly recommend! Learn more about the Gift Guide Gold course.
Social Media AffairZ
According to tweets from its brand new owner and CEO, Elon Musk, Twitter is forming a content moderation council. Worth noting he also fired Twitter chief executive Parag Agrawal, top policy executive Vijaya Gadde, CFO Ned Segal and general counsel Sean Edgett, and dissolved the board of directors this week. Just don’t mess with the jokes, Elon. We need them.
Meanwhile, Lebron James is worried about the rhetoric on Twitter, referencing a nearly 500% increase in the use of a racial slur on the platform. Shonda Rhimes said peace out. Donald Trump predictably noted that he is “very happy that Twitter now is in sane hands and will no longer be run by Radical Left Lunatics and Maniacs.”
Amazon’s revenue rose 15% to $127.1 billion in 3Q22. (You’re welcome.) Despite the steady incline, the revenue fell short of expectations, and Wall Street shook its head in disappointment, sending shares down 20%.
TikTok star Alix Traeger is partnering with Target to bring exclusive, curated content as well as competition on Food Network's new Chopped spinoff: Social Showdown. Premieres tonight at 8p. BRB, taking five to properly acknowledge success that can come from a FKN TikTok account…okay?!
An FX pilot is in the work for The Bends, a show that follows an American family in Berlin whose nanny is trying to expose their corruption. Watch out, Dateline!
The White Lotus Season 2 premiered on HBO this past weekend. And boy was it good. LOVE, LOVE, LOVE this show!
The Silent Twins premieres November 4 on Peacock. The film is based on the best-selling book about the true story of twins who only communicated with each other. Jelly.
Amy Schumer is a threepeat as host for Saturday Night Live on November 5. Musical guest Steve Lacy.
Australia is wider than the moon. The moon sits at 3400km in diameter, while Australia’s diameter from east to west is almost 4000km.
As my stoned friend said when she was having the time of her life at a high school party, “thanks to be here!” Talk soon!