MuZingZ + Upcoming AZA + Lil Announcement!
Heyyyyy! Great to see your smiling faces and I hope you’re having a fantastic week. I know I’ve already done it, but I have to say it again: 🙏 THANK YOU 🙏 all for your attendance, insightful questions and thoughtful feedback at last week’s AMA. A few different people commented on the community vibe, and I couldn’t agree more. This newZletter is only 6 months in the making, but it’s become a central part of my brand and business—and that’s because of you, my amaZing readerZ! So keep the questions coming, share with your friendZ, and of course, subscribe for full access!
NewZ, FunnieZ, ABZs and a teaser for an exciting project are all on deck. Ready? Let’s go.
🗓️ AZA is Scheduled!
It’s here! My AZA (Ask Z Anything) is on the books! Mark your calendar for Monday, October 3 at 1:00p.m. EST. This session will be exclusively for annual subscribers—so if you’re not yet one, it’s a perfect time to change that and start getting subscriber bennies! AND…because it’s my son’s birthday today (Happy + Healthy Birthday, Shane!), I’m giving YOU ALL the gift of 20% off!
This session will cover all things affiliate marketing and PR. Hit me with your best questions, and we’ll break them down in this exclusive Q&A.
NewZ to AmuZe
30-second Emmy recap. Keenan Thompson hosted his first Emmys this week. HBO’s Succession took Best Drama. Ted Lasso won best comedy. The White Lotus won for best limited or anthology series. At 26, Zendaya became the youngest actress with two Emmys for acting. And Pete Davidson graced the stage in a surprise appearance to award fellow SNL-alum Jason Sudekis best comedic actor… In the exact outfit Kanye wore in 2019. 👀
Coffee balls anyone? A Swiss retailer is launching a compostable coffee system with single-use coffee balls designed to replace those plastic and aluminum cups filling up landfills.
Special delivery. A New Yorker recently opened a package to discover several live reptiles had been shipped in it. Turns out it was the wrong address. But of course, the most disturbing part is that there WAS A RIGHT ONE.
Affiliate ABZs: Capitalizing on the Crossroads
If you’re out here doing your thing in 2022 as a publicist, you already know the importance of folding in affiliate links with your pitching. But I cannot stress enough that it’s only one tiiiiny piece of the puzzle.
From Holiday Gift Guides (read my HGG tutorial here!) to listicles to traditional marketing and PR, there is so much commerce happening in content. Content is commerce. And commerce is content.
And as a publicist, you have an opportunity to be the connection point that makes it all happen. On the PR side, you get to be the hero, securing high-quality coverage with the bonus of opening a whole new sales channel. But your value most certainly does not stop there!
As I said, commerce is what’s churning the content machine. Which means there are pubs and agencies on the flip side too. Their purpose started in affiliate commerce, and their whole thing is making sales. But guess what? They need quality content to prop up their operations too.
So where does that leave us? On one side, we have traditional pubs and brands with a primary goal of content and coverage, and a secondary goal of affiliate revenue. On the other hand, there are affiliate organizations whose primary objectives are to sell products, and they do it with innovative content.
As modern publicists, we can position ourselves at the crossroads of these marketplaces, serving as trusted facilitators on all fronts. When this happens, measurable revenue for your branded clients, your affiliate partners, and your publishers all tracks back to you—making you an invaluable business partner with benefits they can’t get from anyone else. Your potential is endless.
📣 And this leads me to a small update/announcement! 📣 I believe so much in this potential that I am in the early stages of building an online course specifically for affiliate marketing in PR. My vision is an end-to-end guide that will get the modern publicist up and running with a successful affiliate marketing operation. Stay tuned for more details!
In the meantime, if you’ve not already, subscribe today to access all my affiliate marketing content and start building your own well-oiled machine. For just a few dollars a month, you get access to in-depth content every week, plus all my archives and special subscriber-only events. And of course—me! You can ask me anything any time.
As always, thanks for being here!