Martech Survey Says: Affiliate Is Still King
Vol: 187 - Don't be affiLiATE to the game.
HelloZ
[Song lyrics] It’s Friday then….It’s Saturday, Sunday.
What does the weekend even mean these days? Sports, filling in time to entertain the family, and eating poorly. While I treasure this time in my life, let’s be real: I would kill a kitten to be 25 again and living in Hoboken with “partying in jeans and a going out top” being the only tasks on my agenda.
But alas, we are (not that) old and we have (a lot of) responsibilities to attend to! Hope everyone enjoys, hope everyone is healthy, happy, and reflecting on all of the many things to be GRATEFUL FOR in their lives. You know, considering all the things.
Today’s gem for paid subscribers reports on a recent survey stemming from MarTech. Every year, Martech Record’s Market Presence Index serves as a pulse check for the affiliate marketing world. The survey includes answers from brands/advertisers, publishers, agencies, and affiliate platforms who answer questions about budgets, preferences, technology and more. It gives us a little window into what the masses are thinking on a business level. I’m reviewing this data with you so buckle up and take notes! Consider this your cheat sheet for what you/your clients should be thinking about this year.
Okay friendZ, it’s Friday. LFG!
Zlata Boughts
Our family got a matching PatPat PJs set for Hanukkah and it was really fun dressing up all together. The only other time I see coordination like this with adults involved is when a family ventures to Disney. Is it a rite of passage to all match? If that’s your jam, definitely check out PatPat. These are a cute Valentine’s Day family set!
Maybe it’s the cute book cover, or maybe it’s my age, but someone recently told me about this book and it’s in my cart ready to be purchased. Thought I’m not really there yet (TMI?), Millennial Menopause promises to be refreshingly real guide for millennials looking to embrace a new life phase with confidence, humor, and empowerment.
A dermatologist once told me how important it is to use non-comedogenic products to make sure your pores don’t clog. Since then, I’ve been hypervigilant on the quality of products I use, oftentimes wrongly assuming a higher pricepoint is a better product. Her recommendation for a skincare routine was very simply “less is more” and recommended Neutrogena HydraBoost Water Cream Moisturizer. Available at CVS, Ulta, and pretty much anywhere, I have to say that I am really enjoying the product and the price point!
NewZ & ShowZ
Visionary filmmaker David Lynch has died at the age of 78. Lynch revealed in 2024 that he had been diagnosed with emphysema. His film work included “Blue Velvet,” “Eraserhead” and “Mulholland Drive,” among others, and he was known to television audiences for “Twin Peaks.”
CNN Original Series “Lockerbie: The Bombing of Pan Am 103” premieres with two episodes on Sunday, February 16 at 9p. The four-parter tracks the circumstances behind the deadly terror attack.
Food Network has renewed “Harry Potter: Wizards of Baking” for a second season. I dunno. I feel like “Using Wands in the Kitchen” would have been a better name.
Fox’s “Murder in a Small Town” has also made it to a second season. Season-to-date, the “cozy crime” series ranks among the Top 3 new shows for Fox content on Hulu and for all Fox 2024-25 season content on the streaming platform.
“Good Morning America” will broadcast live from the LA area today, January 17, as ABC News Group expands its “SoCal Strong” coverage across platforms. The network-wide relief effort supports communities impacted by the devastating wildfires.
Limited series “C.B. Strike: The Ink Black Heart” debuts Thursday, January 23 at 9p on HBO. This is the sixth story of the crime drama based on J.K. Rowling’s crime novels written under the pseudonym Robert Galbraith. This time around, Strike and Robin are hired to investigate a murder involving the creator of a cult TV cartoon and an anonymous online troll.
Season five of “You,” launching Thursday, April 24, will be its last. And it looks to be deadly. “A killer finale,” says a new teaser for the show. Freakin’ love a good pun.
Wow, haven’t heard this name since 1998! Comedian Tom Green has three projects set a Prime Video. “This Is The Tom Green Documentary” drops Friday, January 24; comedy special “Tom Green: I Got a Mule!” premieres Tuesday, January 28; and an unscripted series following Green’s life on his farm kicks off Friday, January 31.
NewZ & ShowZ
The Martech Record’s Market Presence Index compiled a full report that clocks in at 30 pages. There are definitely some nuggets worth stashing in your pocket (hello slide deck, hello blog!). As always, I read the report so you don’t have to, but holla at your girl if you’d like a copy of the whole thing!
The most recent survey reveals some shifting priorities, growing sectors, and a few pain points that need fixing. As always, I am here to help you digest the news and pick out the parts that will help you stay ahead. Consider this your cheat sheet for what you/your clients should be thinking about this year.