It's actually still January
Vol 139: Hitting you with some valuable Influencer Marketing Insights!
HelloZ
Is there any possibility that football is rigged and the Kansas City Chiefs are going to the playoffs because the NFL is rigged or nah? Is it possible that the higher profile team won Sunday and not the better better team?
I was obsessed with New Kids On The Block and Melissa Joan Hart (she wrote back to my fan mail!), but I don’t think I’ve ever been obsessed with any celebrity to the point that I’m seeing the majority are with Taylor Swift. And truly - no shade here - I think what she’s accomplished with her talent is tremendous, but IMO money talks and Super Bowl is all about the money, honey. Taylor (we’re on a first name basis) has a concert in Japan the night before Super Bowl and do you think she’ll be flying into Vegas for the game? Only time will tell. Until then, put it as a square option on your Super Bowl Box Cards.
Speaking of Influencers, scrolly moly for some eye-opening Influencer Marketing Statistics of 2024, courtesy of Viralyft. Social media platforms like TikTok and Instagram make it easier than ever for brands to partner with influencers and reach a wider audience. It should be no surprise that collaborating with influencers is a valuable strategy for businesses of all sizes. I’m compiling the most interesting facts in an easy-to-digest (ahem, copy into presentations if necessary) format.
Following, we’ll do what’s new in TV and production and - obvi - a ton of FunnieZ.
Today’s a long, valuable post and it is a paid one (yes, even NewZ and FunnieZ!), so if you’ve been thinking about whether you need a new tax deductible expense, now’s your chance!
Cut. It. Out. Let’s go!
Influencer Marketing Statistics of 2024
The following stats come to us by Viralyft, a resource I use for the latest trends, tips, and tutorials in social media marketing for all the most popular platforms. It’s great to know what’s on the happs especially when you’re working as a publicist and/or an affiliate marketer. Here are a ton of the stats, compelling data and insights that demonstrate the impact of influencers on consumer behavior, brand perceptions, and the marketing industry as a whole: