Is affiliate performance marketing? Or earned media?

Vol. 145: Plus NewZ, ShowZ and FunnieZ

HelloZ

Today we’re getting into performance marketing, earned media, and the crossroads on which they both sit: affiliate marketing and public relations. I’ll be defining each of the terms and giving examples. The hope is that I’m painting a clear picture in a world of blurred lines and that you’ll be able to speak in an educated fashion as a publicist, brand marketer, account manager, or [insert super important role title here.]

Not only is this topic essential to publicists and affiliate marketers, but of course, to the brand owners and internal marketing departments alike. I’m really interested in having a banter about this, so please make all the comments. Would love to hear what you think!

Before we jump into that, we’re talking housewives, upfronts, and ridiculous plot lines. Lest we forget the cream of the crop: FunnieZ!

Enjoy!