Impact Radius & Trackonomics: Let’s Break it Down
Vol. 41 - This paid one's for you. Yes, YOU!
Impact Radius & Trackonomics: Let’s Break it Down
As I mentioned yesterday, I recently caught up with my brilliant friend and colleague, Dana Baardsen, to talk about Impact Radius. About a year ago, Impact acquired Trackonomics, which is a technology software specifically designed for editorial analytics. Impact (and other platforms) are always acquiring new software solutions, so the news wasn’t earth-shattering when it broke. However, over the last year, there has been a palpable shift in the affiliate atmosphere. This acquisition has proven to be a disruptor, and in today’s post, I’m breaking it down.
Here’s what’s inside:
The Editorial Perspective: What do publishers think about platforms? How does it affect pitching?
Impact Radius: What Trackonomics brings to the table. Plus a quote from Dana!
The Future of Affiliate Marketing: Where is this road leading us?
Taking Action (or Not): How to think about this news and your affiliate strategy
Let’s get down to biZness.