Impact Radius & Trackonomics: Let’s Break it Down

Vol. 41 - This paid one's for you. Yes, YOU!

Impact Radius & Trackonomics: Let’s Break it Down

As I mentioned yesterday, I recently caught up with my brilliant friend and colleague, Dana Baardsen, to talk about Impact Radius. About a year ago, Impact acquired Trackonomics, which is a technology software specifically designed for editorial analytics. Impact (and other platforms) are always acquiring new software solutions, so the news wasn’t earth-shattering when it broke. However, over the last year, there has been a palpable shift in the affiliate atmosphere. This acquisition has proven to be a disruptor, and in today’s post, I’m breaking it down. 

Here’s what’s inside: 

• The Editorial Perspective: What do publishers think about platforms? How does it affect pitching? 

• Impact Radius: What Trackonomics brings to the table. Plus a quote from Dana!

• The Future of Affiliate Marketing: Where is this road leading us?  

• Taking Action (or Not): How to think about this news and your affiliate strategy

Let’s get down to biZness.