HelloZ & IntroductionZ
It’s my first Substack newZletter! I’m Zlata and I am so glad you’re here. I Have Zlata Thoughts is where I’ll share tips and deets on PR and affiliate marketing, request needs for articles I’m writing, and maybe post a feel-good story. (Ina Garten voice: How fabulous is that?)
I’ll also use this space to share recipes, jokes, and my occasional hot take. In addition to my muZings, you may be treated to a few curse words and my impulse to give the letter Z more burn than it gets.
Now. Let’s do the damn thing. Today’s first issue is brought to you by Schitt’s Creek GIFs.
First Up: Affiliate Marketing ABZs
So let’s just sum it up this way: Affiliate marketing is one of the last true “win-win” scenarios in the business world. What can I say, it’s cutthroat sometimes. Affiliate marketing works like this: The affiliate promotes a branded product/service. If her leads convert to a sale, she is paid a commission. The brand makes a sale. The affiliate makes passive income. Bing bang boom win win.
As you may know, affiliate marketing is also essential to modern PR. I repeat: E 👏 SSEN 👏 TIAL! If you’re a publicist trying to get product coverage, you need an affiliate link for media outlets. Duh, you say. Everyone knows this, Zlata.
BUT WAIT THERE’S MORE. Did you know that affiliate marketing can also give a brand a whole new revenue stream? If we’re already recommending they get on an affiliate platform, why stop with Skimlinks? (When you go to Trader Joe’s are you just getting the Triple Cream Brie? No. You’re obviously also going to get the Naan Crackers and contemplate the Vanilla Bean Ice Cream too.) Additional partnerships with lower to upper-funnel publishers are the key to growing the business and help to support PR efforts (and vice versa!).
Want more on lower-funnel and upper-funnel publishers? Stay tuned—supplemental paid subscriber content is coming soon!
Affiliate marketing really is a game-changer when you go into it with a smart strategy—and you, you Wise All-knowing Publicist or Brand Manager, you come out as the hero of this story!
So, if you're a publicist or brand in need of Skimlinks for clients, and you want to rock that hero status by bringing in new revenue with an affiliate marketing strategy, let’s talk.
PS - I’m not just a setup girl. I help you maintain your affiliate program and strategy, too. 😉
LinkZ
Sometimes, it really is who you know. Network with me and some of the best pros out there!
Join this PR and Marketing Job Opps group and catch up with the latest opportunities.
Connect with PR, marketing, and media professionals in my ConnectionZ group.
See you there!
ThinkZ
Help me make this newsletter amazing! I want to write for YOU. So tell me what you think! Have burning questions? Stumped on affiliate marketing? Want to see different types of content? Leave me a comment!
Is your suggestion inappropriate for commenting? That means it’s a good one! In that case, email me directly at z@zlatapr.com. ✌️
Just For SmileZ
Lastly, here are some things I found amuZing recently. I hope they make you smile!
