Friday Fun + ShowZ + NewZ + FunnieZ

Vol. 100(!) Late nights in the middle of June

Jun 23, 2023

HelloZ

Happy Friday to my friendZ! It’s been a whirlwind of a week. I just stepped out of a live panel for a wonderful agency that rhymes with Shplieshman and Fillard, where I spoke about PR and affiliate marketing — a lot of what we discussed is also now available through my professional course on the same topics! Find more details on that below, plus NewZ and FunnieZ in today’s ✨ 100th Issue! ✨

Happy weekend to all those who celebrate! Happy just another day to moms!

Let’s gooooo.

It’s My 100th Issue!

Cannot handle we’ve been at this together for 100 ISSUES! THANK YOU from the bottom of my busy, frantic heart. To celebrate this exciting occasion, I’m giving 50% (!!!) off an annual subscription. Soon, more than just affiliate content will be paywalled and the NewZ + FunnieZ you love will only be able to read to paying subscribers. Now’s the time, guys! Offer’s valid through July 7.

Get 50% off for 1 year

NewZletters I (still) love

I love a great newsletter that boils down the important stuff into headlines and give me all the links I need to learn more, and that’s exactly what Morning Brew does. It’s super relevant, not boring, and arrives daily with everything I need to know. Highly recommend!
Obsessed with digital content? Want to learn how to grow and monetize it? I love to learn for my clients from Niche Media’s newsletter.
The Newsette is written for women, by women, about topics that are important to women. They break down trending topics in news, fashion, and lifestyle.

ShowZ

If we can come together on one thing as humans, it’s that we love to make people sing on camera. Apple TV+: Carpool Karaoke: The Series has returned, and NBC’s The Voice prepares for Season 25. Dan + Shay join as the show’s first-ever duo. Duo… More like WHO-oh?
And Just Like That… is also back on Max. (HBO to those who will never get used to it). A clip from the show took a dig at Real Housewife Bethenny Frankel, who responded in kind on Insta.
Geraldo Rivera leaving The Five. Although it’s been reported it’s due to political differences and being “odd man out,” I can’t help but wonder if it’s BECAUSE HE’S 80! DID YOU KNOW HE IS 80?!

NewZ

Peacock had a meet cute with Match Group. They are coming together for in-app, experiential, and social contextual content (✨whatever TF that means ✨ ). All in the name of love. And advertising.
Speaking of advertising, Disney Advertising has signed 12 advertisers to sponsorships of the popular Hulu show The Bear, including Coca-Cola, Stella Artois, and Resy. We see you San Marzanos.
The FTC is suing Amazon over allegations that the company made it difficult for customers to cancel their Prime subscriptions. It's almost like Amazon doesn't want you to stop giving them money.
The Silicon Smackdown! Elon Musk and Mark Zuckerberg have agreed to a cage match. This is real news. Back in my day, when the argument escalated this far it was called Celebrity Death Match and it was the best mashup of shit talking and claymation you’d ever witnessed.
LL Cool J and Ice T are teaming up for a new A&E series where they track down hip-hop memorabilia. Antiques Roadshow, but with more bling.

ICYMI - Introducing: A Professional Guide to Affiliate Marketing by ZlataPR

Learn how affiliate marketing works, how to build your strategy and create a workflow, how to get set up, and how to grow your affiliate revenue — all from a PR and affiliate marketing management perspective — with my new affiliate marketing course.

This course is for:

Small and large agencies that want to run affiliate programs in-house for their clients
Small and large brand owners that want to teach or hire someone in-house hire to manage affiliate marketing
Sole proprietors who want to run their own affiliate programs
Any and all professionals who want to learn more about the affiliate marketing industry, how it works, what it is, why it’s essential to a brand’s success

The coursework is delivered across 7 chapters with 3-5 lessons within each chapter, which we will cover over 3 to 6 meetings. Here is our syllabus:

Chapter 1: An Intro to Affiliate Marketing
This chapter covers the fundamentals of affiliate marketing, providing a practical overview of the industry, how it works, how it’s intertwined with PR, and how to develop an affiliate program into a bonafide marketing channel.
Chapter 2: Pitching, PR and Affiliate Marketing
Find lasting success as a publicist by mastering the art of pitching your clients’ products and services. Understand the ins and outs of your platform, and learn best practices for crafting your pitch and outreach strategy, including key messages and negotiation opportunities. This chapter also teaches you how Skimlinks works and how editors use it to uncover commissions.
Chapter 3: Affiliate Marketing Setup
Learn how to launch and manage your own program. We’ll go over the assets you’ll need to build it, how to set commissions, and how to choose an affiliate platform — complete with pros and cons of today’s most relevant networks. At the end of this chapter, we will work through a detailed checklist that will serve as your ongoing management guide post-launch.
Chapter 4: Influencers
Take a tour of the world of influencer marketing and discover how to leverage it for your affiliate program. I’ll teach you how I prospect, and we’ll cover the nuts and bolts of a campaign rollout.
Chapter 5: Strategize & Optimize
Make your program the absolute best it can be by having a system in place for continual improvement. We’ll go over the roadmap of a sample program, explore common KPIs, and discuss how to help your affiliates flourish.
Chapter 6: SEO Basics
Let’s get into the basics of SEO, which serves as the foundation for e-commerce and by extension, affiliate marketing.
Chapter 7: Scaling with Affiliate Marketing
Maximize everything you learn by re-investing in your program. Learn how to identify high-value efforts, where to cut costs, how to diversify your partnership portfolio, and how to use commissions to build a highly attractive (and profitable!) affiliate program.

If you’re ready to take the next step and get serious about affiliate marketing, I can take you there! Please help me make it the best it can be by filling out this short questionnaire. It will take you less than 3 minutes. As alwayZ, THANK YOU for being here!

P.S. - Paying Substack subscribers will get a discount on pricing! ;)