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ChooZing Affiliate Networks

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ChooZing Affiliate Networks

Zlata Thoughts Vol. 7

Zlata Faerman
May 4, 2022
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ChooZing Affiliate Networks

zlatathoughts.substack.com

HelloZ 

May greetings, friendZ and fam! Did you catch any Met Gala looks? Are we all in love with Pete Davidson? Who’s better than Blake Lively? Can I keep making Kendall eyebrow memes?

zlatathoughts
A post shared by Zlata ThoughtZ (@zlatathoughts)

While you ponder those very important questions, I’ll get serious for a sec and dive into another I got earlier this month: What’s the best affiliate network to start with? Ready? Lessgo.

Affiliate Network Reviews: ProZ and ConZ

Today, I’m turning the spotlight to the affiliate networks themselves. I’ve audited brands on most of the major platforms: ShareASale, Rakuten, CJ, Impact, AWIN, and PepperJam. They all have their pros and cons, but generally offer the same “win-win” scenario that is affiliate marketing. Two that I like the most are ShareASale and Rakuten, so I thought I’d give you my take. For the record, I also really like Impact, but I’m trying to keep these short(er) and sweet(ish)!

ShareASale 

Once upon a time, ShareASale was a giant among giants. ShareASale, Commission Junction, LinkShare and ClickBank were basically the only big networks out there. Today, the landscape is a little different, but ShareASale still remains a leading brand in the space. Cool, but wtf does that matter? This history has given it a generally good reputation. Here’s my breakdown: 

ShareASale ProZ

  • ShareASale features every kind of product you can imagine, both physical and digital

  • Network of thousands of exclusive merchants   

  • Trustworthy payouts, lots of partners 

  • Sign-up and approval are faster and easier than many other networks 

  • ShareASale allows you to dissect every transaction, making it simple to void out any sales you don’t think were qualified leads

  • Low start-up and upkeep costs

ShareASale ConZ

  • The dashboard design is ancient and clunky 

  • Recruiting and prospecting tools are not as sophisticated as others, creating more work and time spent for someone like yours truly

Why Choose ShareASale

A brand should use ShareASale if they’re new to affiliate marketing and dipping their toe in the water. Because the sign-up fee is low and the ongoing cost is manageable, the small investment offers virtually no risk. Whether you’re a brand who only wants Skimlinks, or you want to grow with a wide variety of merchants, ShareASale is a solid first step. With thousands of programs, you’ll be able to find what you’re looking for. If you're looking for big-name power though, keep reading. 

Rakuten

Rakuten was formerly LinkShare, so it also has some history in the space too. It pulls big-name power, including Walmart, Best Buy and Macy’s. Let’s see how it stacks up. 

Rakuten ProZ

  • Long history in affiliate space (formerly LinkShare) 

  • Has the backing of a billion-dollar parent company 

  • Good customer support 

  • Sign-up is easy, but there’s a catch (see the ConZ)

  • Good tools for reporting and prospecting

Rakuten ConZ

  • Although sign-up is easy, it has to be done with an integration support person, which costs $$$ 

  • Much pricier when compared to ShareASale and some other networks  

  • Rakuten takes a percentage of every sale and in some cases, there are additional fees depending on the level of membership you have

  • Best for players making a minimum of $1 million annually—naturally creating a somewhat high threshold for entry because of budget

Why Choose Rakuten

Rakuten has fewer merchants (just around 1,000), but in some cases, better ones. This can put your brand at an advantage and position it as “part of the club” if you will. Again, this all depends on your specific goals, but if you’re looking for star power, Rakuten is gonna be your jam. 

So that’s how ShareASale and Rakuten compare. Some clear advantages with both, but it’s gonna come down to your own sitch. It also bears repeating: I do feel all good feels about Impact and would also consider them for big volume brands. I might feature Impact in a post soon—stay tuned! What should I cover next? 

Leave a comment


Just for SmileZ 

That was a lot. Let’s end it on a lighter note. Some of my faves from the week for your reading pleasure.

Twitter avatar for @kaftert
TK 👩🏾‍🚀 @kaftert
We need a new Joan Rivers. That’s the problem. The celebs don’t got fear in their hearts on the red carpet no more
11:30 PM ∙ May 2, 2022
141,587Likes22,333Retweets
Twitter avatar for @kobychill
𝐤𝐨𝐛𝐲 ♡ @kobychill
she had $45 worth of kohl’s cash and a dream https://t.co/g9wYilBDtI
Twitter avatar for @FilmUpdates
Film Updates @FilmUpdates
Emma Stone on her way to the #MetGala https://t.co/eHYGpMhIky
9:58 PM ∙ May 2, 2022
321,650Likes21,896Retweets
Twitter avatar for @jazz_inmypants
bada bing / bada boom @jazz_inmypants
Bird flu? Uh yea I sure hope it did
3:01 PM ∙ May 2, 2022
157,190Likes12,938Retweets
Twitter avatar for @fgm3_
Off @fgm3_
“I’m in love with the woman I’m becoming” - a horrible person
6:49 PM ∙ May 2, 2022
81,148Likes14,490Retweets

 That’s all for today! Byeeeeeee

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