An affiliate glossary - From A to Z
Vol. 163: I thought it was Wednesday today.
HelloZ
Hi, hi and hello! I’m not sure where the summer is going, but it sure is moving quickly! I’m loving all of the content on my feed of my friends and industry colleagues away on lovely travel vacations, spending time with family, and just “SLIVING” as my old client Paris Hilton would say.
Hopefully you also have a plan to get some R&R in this summer. As a fellow publicist, I know you’re already deep into ‘back to school’ season with your clients, even if you yourself aren’t in that headspace yet. It’s a weird time for sure.
For our affiliate talk today, we’re taking a deep dive into Vocab land. Let’s face it: In the world of publishing and marketing, knowledge is power, and vocabulary is the weapon. Today I’m arming you with everything affiliate with a new glossary that’s yours for the keeping. This is for my paid subscribers only, so if you’re not one yet, now’s your chance!
By the way, I use the term “Jiminy Click-It” in a very fun way and that, if nothing else, is worth it.
LFG, people!
NewZ and ShowZ
New Hulu docuseries “The Secret Lives of Mormon Lives” drops Friday, September 6. The eight-parter follows a group of Mormon mom influencers who get caught in a swinging sex scandal.
In obvious news, Maya Rudolph will reprise her role as Vice President Kamala Harris when “Saturday Night Live” returns in the fall. Rudolph, an “SNL” cast member from 2000-07, also played Harris leading up to the 2020 election.
Another true crime docuseries, “Face to Face with Scott Peterson,” premieres Tuesday, August 20 on Peacock. Peterson was found guilty of murdering his pregnant wife, Laci Peterson, in 2004.
Max is offering U.S. college students a 50% discount on its ad-supported streaming service, reducing the monthly charge from $9.99 to $4.99 per month. Max is partnering with UNiDAYS, a leading verification-enabled platform for students, to confirm students' active status. When verification is complete, users will receive a unique discount code to redeem on Max.com. This offer will last for 12 months following sign-up. I for sure did not have time to watch TV in college. Like, for SURE. In fact, if I had an iPhone “back in those days” I’d flunk out most definitely.
Season six of Peacock’s reality dating competition “Love Island USA” will have a reunion special on Monday, August 19 at 9pm. I don’t watch this, should I?
Season two of Hulu’s “Tell Me Lies” premieres Wednesday, September 4. Tom Ellis (“Lucifer”) has joined the cast as a season regular. But are they dating in real life?
Former president Donald Trump said he will “absolutely” debate Democratic presidential contender Kamala Harris in September. “I would be willing to do more than one debate, actually,” Trump said on a call with reporters. ABC is scheduled to host a debate on September 10 that Trump and Biden had agreed to, though Trump has suggested that the event be moved to Fox News, rather than “very biased ABC.”
The next Bridgerton sibling looking for love on Netflix drama “Bridgerton” will be bohemian Benedict. The second-oldest brother was featured in a teaser for season four.
NBCUniversal's live coverage of the Opening Ceremony for the Paris Olympics on Friday will include a commercial-free hour beginning at 1:30p on NBC and Peacock. It’s the first time the opening ceremony will run without ads, and comes thanks to Team USA partners The Coca-Cola Company, Delta, Lilly, Toyota Motor Corporation, Visa, and Xfinity, whose brand logos will have a presence onscreen and rotate throughout the hour in 10-minute increments.
“In Vogue: The 90s” premieres Friday, September 13 with three episodes on Hulu. The UK series tells the story of the fashion industry in the 90s through the eyes of Vogue editors Hamish Bowles, Edward Enninful, Tonne Goodman and Anna Wintour.
In news that everyone wanted to hear, Hulu has ordered 20 new episodes of “The Kardashians” ensuring the reality series will at least have a season 6.
Michael C. Hall will return as Dexter Morgan in Paramount+ with Showtime spinoff “Dexter: Resurrection,” set in the present day, as well narrate and serve as the inner voice of a young Dexter in the previously announced origin story “”Dexter: Original Sin.” “While ‘Dexter: Resurrection’ will appeal to the tens of millions of longtime fans, ‘Dexter: Original Sin’ will introduce a whole new generation of viewers into this iconic series by starting from the beginning,” said Chris McCarthy, Paramount Global Co-CEO and President/CEO, Showtime & MTV Entertainment Studios. “Original Sin” is slated to premiere in December, while “Resurrection” is expected to launch in summer 2024. “Dexter” aired on Showtime from 2006-13.
Literal ABCs of Affiliate Marketing
Not a paid subscriber yet? It’s a fabulous excuse to become one! It’s just a few dollars a month, which is less than your Starbucks order with a lot more value!!!
With nearly 50 relevant definitions, this glossary delivers both personal enlightenment — because knowing what you’re talking about is always a good look! — and a springboard for some client education. These terms can get confusing in a hurry, and having terminology handy gets clients up to speed with all things affiliate while also helping you look like a clever little publicist.
Did I miss any? What else would you add to your glossary?