Affiliates x Influencers x Sales Funnel

Vol. 150: Welcome to Affiliate Marketing [sarcasm]

HelloZ

Top o’the morning to you! Today we’re jumping right into a lesson on the unique value affiliates and influencers bring — and how it evolves throughout the buyer’s journey and sales funnel.

Fasten your seatbelts - subscribe if you have to - and let’s do the damn thing!

Going Full Funnel With Help From Influencers and Affiliates

Today’s customers are exposed to ads, content, experiences, and other influences at an almost constant rate. Meaning there are opportunities everywhere to engage! And that’s a great thing, right? Yes. Totes. BUT! You have to break through the noise. 

That’s why we, marketers and publicists extraordinaire, focus on providing valuable, meaningful, and strategic brand experiences up and down the full funnel. Gone are the days of timing your ads like the checkout line candy array. Brand experiences happen through every stage of the buying process — which, by the way, isn’t even linear anymore. This means at every stage, from awareness to conversion and loyalty, you should be building high-quality brand experiences. 

One of the most impactful ways to do this is with a mix of influencer and affiliate partners, who both operate on a performance marketing model and bring an element of trust and authenticity. How are they alike? How are they different? What unique value can they bring to your brand/client? Today, I’m using the old third-grade reading strategy of comparing and contrasting this dynamic duo, breaking down what affiliates and influencers have to offer at every stage of the sales funnel. Buckle up, babe, we’re going for a ride!