HelloZ!
Back for more and feeling some kind of way this week so I’m keeping this issue unlocked!
NEW! Some official ZlataPR NewZ: I have a website! (Again!) That’s right, I’ve officially launched ZlataPR.com, and I hope you’ll visit! While you’re there, you can learn about my business and even book time with me. ZlataPR.com is also the new home for my ABZ’s of Affiliate Marketing Guide—it’s a great how-to for getting started with affiliate stuff, and you can download it from the site. I’m super excited for this little labor of love to go live and hope you’ll check it out. (Please note the cool “Z” that the design creates.)
Onto THIS WEEK! We’ve got pitches, newZ, JobZ, a fab downloadable workshop, affiliate tracking tips and the best jokes the internet. Here we go.
NewZ to AmuZe
Jenny from the block finally tied the knot to Ben Affleck this weekend.
Johnny Depp denies any romance, but from what we’ve heard he’s been spotted with a mystery redhead in Italy.
A Colorado man pushed a peanut to the top of Pikes Peak with his nose.
The Duke and Duchess of Sussex made a rare appearance in NYC this week.
Pitch ReminderZ
I’m currently writing 9 stories across 3 pubs. Pitch me! Nursing bras. Swimsuits. Workout gear. TikTok home inspo. Baby gear. Lunch boxes. Gender-neutral nursery stuff. Amazon pet finds. Target beauty. And more!
Read this for deets on stories, pubs and pitching.
JobZ
Looking to Hire
Hello! Looking for a freelance publicist with experience in health/cpg brands and national publications. This is for an ongoing contract for a client of ours who’s looking to launch in the US. If that’s you, send me an email marika@mmpr.ca
Hi all! We have a senior level position open at REED Public Relations. Check out our website for more info!
Willow PR has some capacity beginning mid-August for anyone looking for food, beverage, spirits, CPG or restaurant PR. We work with clients all over the country and have case studies we can share. Please feel free to pass my email address on to anyone you may know who is looking! allison@willow-pr.com
Looking for Work
Deana Cardona: I am a PR account executive with over 7 years in corporate communications. I currently contract with PR/marketing agencies to provide project support and bolster account management. I've worked with brands across a variety of sectors, but currently work on accounts in B2B/SaaS tech, Venture Capital, Healthcare, Holistic Wellness and the Non-profit sector. I currently provide the following services, but am open to discussing other opportunities:
Content Management
Media Relations (press release/pitch drafting, media list building, media monitoring, pitching/reactive pitching, interview coordination, briefing document development, interview talking point/messaging development)
Industry awards/events list building
Market research (competitor analysis, positioning/messaging/brand comparisons, influencer research etc.)
New business administration (research, presentation development/formatting, and other admin tasks as needed
Spanish translation of any documents
Ph: 973-432-9897
Email: deana.cardona@gmail.com
NEW! Opp for WriterZ: Gift Guide Gold
Listen up writerZ! Gift guide season is officially here. My girl Dana Baardsen just dropped a new course called Gift Guide Gold. It has everything you need for building high-quality gift guides — from affiliate marketing and targeting the best guides to building the perfect pitch. OH, AND IT’S 50% OFF DURING PRESALE! Get it here and use code “gold” at checkout. The full release is Aug 1, so get it on sale while you can!
Affiliate ABZs: Getting Tight on Tracking
Your affiliate marketing program is only as good as your partnerships. And your partnerships are only as good as they perform. To get the most out of them, you need to track performance.
Here are my quick and dirty tips for getting tight on performance tracking.
Set up automatics. Some of your tracking can and should be automatically monitored. These might include conversions, purchases, promo codes, downloads or installs. Basically, anything that can be automatically captured by a website, app or another backend system once the affiliate sends someone to the brand. Our first line of attack has historically been cookies, but…
Look beyond cookies. I don’t want to get too technical here, but while cookies are still a piece of operations at the moment, it’s not going to be that way forever. Make plans for other first-party data and other ways of tracking. (Keep reading.)
Decide what to track before you start. Are you working with brand ambassadors? Maybe a specific promo code for use at checkout will simplify your tracking. Is your affiliate effort part of a broader print and TV campaign? Consider a unique URL with custom landing pages. The point is: Connect your tracking to your partnership in a way that makes sense.
Want more like this? Subscribe to my paid content today to get deeper dives, exclusive content and access to Q&As and one-on-ones with me!
FunnieZ
I close it out with equal opportunity laughZ this week. Thanks for reading! I’ll be back soon.
Till next time, friendZ!
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